Posts

Note to Small Business Owners—Avoid the Temptation to Astroturf
October 01, 2011

Astroturfing is the practice of masking the sponsor of a message to give the appearance that it comes from an independent, disinterested source. A business owner would be astrosurfing by posting a positive review of his or her business...

Coming Soon from Perkins Law: The Big List of Virginia Benefit Corporations
October 01, 2011

The Perkins Law team is compiling a master list of Virginia benefit corporations–who they are, where they are located, what they do–in an effort to promote greater awareness and understanding of social entrepreneurship in Virginia.

Check out HARO for Free Publicity Opportunities
August 01, 2011

Some media and marketing experts will tell you the best marketing for your business will often come for free.

Plan Carefully if Using Groupon or LivingSocial to Stir Up Business
August 01, 2011

The “group buying” or daily discount promotions offered online through Groupon, LivingSocial, and other players racing into the marketplace can be beneficial to your small business if done correctly….